Product Development


Workforce Wage Cost Data Dashboard

This case study was created retrospectively to highlight my contributions to projects at a previous employer. Some data, visuals, and internal materials are omitted due to confidentiality or lack of access. The focus is on my role, approach, and impact rather than proprietary details.

Project Details


Client: FMCG

Timeframe: 3.5 Months

Project Completion: 2025

My Role: Business Development Analyst, UX Designer & PMO

Team:  1 UX Designer, 1 Lead PMO, 2 Data Architects, 2 Business Analysts

Tl;dr
Led discovery and early design for a workforce wage cost management dashboard following a major HR software rollout. Designed and facilitated workshops with 25 business and 14 technical stakeholders, defined four key user personas, and created low-fidelity dashboard concepts to visualise workforce data. Synthesised qualitative insights into actionable requirements, aligned leadership expectations with technical reality, and helped progress one concept into a $1.8M engagement. The dashboard enabled granular benchmarking of store wage costs, informed better workforce decisions, and laid the foundation for adoption across the organisation.

Outcomes

One fully developed concept progressing to a $1.8m engagement

Clear alignment between leadership ambition and technical reality

Early dashboard designs validated by both technical and business stakeholders

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Project Overview

Following the rollout of a major HR software implementation, a significant portion of the project budget remained unallocated. For leadership, this wasn’t just “leftover funds”—it was an opportunity. An opportunity to explore how workforce management could be more efficient, particularly at the store level, where wage costs were a major component of operational expenses.

The challenge was framed in one central question:

“How might we improve workforce management strategies to more efficiently manage in-store workforce costs?”

This question would drive the work I led in collaboration with client executives and senior EY leaders. A four-hour workshop produced three draft business cases. From these, one concept emerged as the most promising, evolving into a $1.8M engagement: designing a workforce wage cost management dashboard that allowed stores to benchmark and track wage costs with more granularity than ever before.


The Challenge

Although some workforce management data was already being distributed to stores, it was rarely used in practice. Key issues included:

  • Fragmented ownership of workforce data across the organisation
  • Inconsistent data quality and accuracy
  • Poor accessibility and lack of user‑friendly presentation

These challenges led to mixed reactions from key stakeholders whose buy‑in was critical to the success of any new solution. Addressing these concerns early was essential to building confidence in the proposed dashboard and ensuring long‑term adoption.


My Role

As a project support team member during the discovery phase, I contributed across strategy, design, and delivery. My responsibilities included:

  • Supporting a cross‑functional discovery team focused on workforce management and wage cost drivers
  • Designing low‑fidelity data dashboard concepts aligned to Google Cloud Platform patterns
  • Designing and facilitating workshops with senior technical and non‑technical stakeholders to gather business requirements
  • Synthesising qualitative feedback into actionable insights
  • Establishing Confluence and Jira to support structured project management
  • Preparing SteerCo reports for senior leadership

These contributions helped establish a clear set of business requirements, a shared understanding of feasibility, and early dashboard concepts that received positive stakeholder feedback.


Discovery & Research

An early discovery insight was that leadership assumptions about data readiness did not always reflect operational reality. While strategic intent was strong, there were gaps in understanding around:

  • Data availability
  • Data quality
  • Existing infrastructure capabilities
  • Alignment across teams responsible for workforce data

Addressing these gaps quickly was critical to grounding the project in reality. This was achieved by engaging directly with those closest to the data through targeted workshops and stakeholder interviews.

Workshops & Requirement Definition

To deepen understanding and validate feasibility, I designed and facilitated three structured workshops:

  1. Technical capability workshops with 14 senior technical stakeholders to understand current data systems and constraints
  2. Business discovery workshops with 25 participants from across the organisation to identify:
    • What data was currently collected
    • What data users wanted access to
    • Which metrics would genuinely be used to manage workforce costs

Insights from these sessions directly informed:

  • A clearly defined set of business requirements
  • A structured project management framework
  • Further refinement of dashboard concepts

These outputs formed the foundation for the build phase and will support widespread adoption once deployed.


Impact & Results

The discovery and strategy phase resulted in:

  • One fully developed concept progressing to a $1.8m engagement
  • Clear alignment between leadership ambition and technical reality
  • Early dashboard designs validated by both technical and business stakeholders

The resulting workforce wage cost dashboard went on to enable more granular benchmarking and supported more informed decision‑making at the store level.


Key Learnings

The Importance of Discovery

Redesigning lengthy, lecture-style training into an engaging, user-centered experience significantly improved confidence, adoption, and sentiment go-live.

Effective Workshop Facilitation

Designing and facilitating multiple high‑stakes workshops highlighted several best practices:

  • Ensure all outputs are clearly documented, both verbally and in writing
  • Avoid overloading sessions and allow flexibility in delivery
  • Keep discussions focused and be confident in redirecting conversations

Bridging Technical and Non‑Technical Perspectives

Coming from a non‑technical background, I initially found technical discussions challenging. Over time, I learned that my value lay not in mastering technical detail, but in understanding just enough to translate complexity for non‑technical stakeholders. This capability proved particularly valuable when preparing SteerCo updates and aligning senior leadership every two weeks.


Client & Team Feedback

Bayley consistently demonstrates a proactive approach in managing tasks, seeking input early on to ensure he is on the right path, which greatly contributes to the efficiency and success of our delivery. He has been incredibly supportive, particularly in onboarding new team members to the client, ensuring they are well-integrated and up to speed quickly. His ability to bring concepts and ideas to fruition for presentations is remarkable, consistently delivering work that is well-received by the client and for leaders in the team. Additionally, Bayley’s flexibility in adapting to various roles from requirements to UX, data solutions, and project management has been invaluable and his ‘can do’ attitude has meant he has been successful in his role.

Through Bayley’s time and experience at the client, he has developed a strong personal brand for himself with regards to his abilities to present internal team member, and external stakeholder ideas and concepts into visually appealing and constructive material. He is always a first point of contact within the team to help develop material for relevant stakeholders, and as a result he has been able to involve himself in a greater variety of work.

Bayley is a thoughtful, intelligent, articulate consultant with excellent attention to detail and full focus on quality outputs. He is proactive and shows strong leadership skills. He builds great rapport with clients and his fellow team members. Bayley has adapted well to the technical elements of his current engagement, bringing the best of business consulting to a primarily tech consulting project.

“His creative approach to training and strong communication contributed significantly to positive team culture and successful deployment outcomes.”